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The Willoughby Book Club

The Willoughby Book Club smashes Christmas revenue targets with PPC

e-bay

Services used on this project:

e-bay
1,340%
Return on Ad Spend
24%
total increase in sales compared to the year before
£26K
revenue from Google Ads users
YellowCircle

Driving higher revenue with advanced PPC targeting

Working with Willoughby over the last 2 and a half years, we have built, refined and optimised PPC campaigns to target higher-converting audience members by identifying opportunities in demographic targeting. Over the Christmas period, we capitalised on this advanced demographic targeting to improve revenue opportunities.

We implemented advanced Shopify e-commerce tracking that reports cart behaviour and transactions to better the user experience of the store.

e-bat
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I have worked with Miranda from Unity for the past three years and cannot recommend her highly enough. She has taken the time to really understand my business and always has insightful, considered, impactful advice. Most importantly she, and the team at Unity deliver results.

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Marianne Chala

Director at The Willoughby Book Club

We're a team you'll love working with. Let's talk.

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