#madeindigital
The Willoughby Book Club
The Willoughby Book Club smashes Christmas revenue targets with PPC
Services used on this project:
1,340%
Return on Ad Spend
24%
total increase in sales compared to the year before
£26K
revenue from Google Ads users
Driving higher revenue with advanced PPC targeting
Working with Willoughby over the last 2 and a half years, we have built, refined and optimised PPC campaigns to target higher-converting audience members by identifying opportunities in demographic targeting. Over the Christmas period, we capitalised on this advanced demographic targeting to improve revenue opportunities.
We implemented advanced Shopify e-commerce tracking that reports cart behaviour and transactions to better the user experience of the store.
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