#madeindigital

Compete2Cure

Building a Competition E-commerce Platform that gives back to charity

Services used on this project:

Design & Web Development Content SEO

The Challenge

Merging Excitement and Empathy

Compete2Cure is a brand-new competition website with a distinctive and impactful mission: to offer participants the chance to win a range of desirable, family-market prizes while dedicating a significant portion of all proceeds to charitable causes, with Cancer Research UK as the primary beneficiary.

Our client, Compete2Cure, needed a powerful, engaging, and compliant digital platform to launch this vision. The core challenge was twofold: to create an eye-catching design that captured the competitive thrill of winning, while simultaneously ensuring the charitable mission and the rules of play were explained clearly and transparently.

Unity was commissioned to provide full-service digital solutions, including Branding, Logo Design, Web Design, and Web Development.

Unity’s Solution: Design & Branding

Our design process focused on balancing the thrill of a prize draw with the integrity of a charitable cause.

Incorporating Brand Identity

We established a consistent brand identity, integrating the logo, colour scheme, and typography across the site. Critically, Compete2Cure requested that the logo and primary branding use the same core colours as Cancer Research UK. This strategic design decision ensures that competition players immediately make a visual connection with the charitable mission every time they view the site. The overall design uses an appealing, modern aesthetic to attract the target family market, while strong visual cues immediately communicate the dual mission: “Win Prizes. Help Charities.”

User Experience (UX) and Compliance

A key responsibility was ensuring the site was compliant and easy to use. We engineered the flow to be transparent, featuring clear instructional sections like “How to Play.” To comply with competition laws, we implemented a mandatory Question Form that users must answer correctly before purchasing a ticket, a critical barrier for entry.

Fully Responsive Design

Given the nature of quick, impulse-driven purchases, we ensured the website was fully responsive. The design seamlessly adapts and functions perfectly across all screen sizes, from desktop computers to mobile phones, guaranteeing an optimal experience for every user, regardless of their device.

Key Features & Development

Unity delivered a robust, feature-rich website built on a secure development framework, providing Compete2Cure with all the necessary tools to run high-volume, legally compliant competitions.

1. Robust E-commerce Facility

At the core of the platform is an E-commerce Facility with secure integration to a leading payment gateway. This allows users to add multiple competition tickets to a shopping basket before a single, simple checkout process.

2. Competition Mechanics & Transparency

To enhance fairness and engagement, we developed bespoke features critical for any successful competition platform:

Multi-Ticket Discount: A key feature implemented by Unity to encourage higher basket value was a unique multi-ticket discount, which was not offered by many competitors. This incentive drives users toward bulk buying, boosting revenue and charitable contributions.
Competition Countdown Timer: A prominent timer on each competition page creates urgency and drives ticket sales.
Ticket Quantity Display: Real-time counter shows the number of tickets sold and remaining, building excitement and transparency.
Odds Calculator: A unique feature that dynamically calculates and displays the user’s odds of winning based on the number of tickets they intend to purchase.

3. Automated Management Systems

To streamline operations, Unity integrated several critical backend features:

Email Automation: All successful purchases automatically trigger a confirmation email.
Ticket Numbering Management: The confirmation email includes auto-generated, unique ticket numbers, ensuring transparent and auditable entry management.

4. Charitable & Winner Listings

We ensured the charitable mission remained front and centre:

Charity Listing: A dedicated section details the information and donation totals for supported charities, building trust and demonstrating impact.
Completed Competition Listing: A separate page displays past competitions, including details of the winner and a link to the corresponding live draw video on Facebook, validating the process and celebrating success.

Results

Unity successfully delivered a high-performance, secure, and visually compelling platform for Compete2Cure. By addressing the specific design and development requirements—from complex e-commerce functionality to essential competition compliance features — Unity empowered the client to launch a profitable business model that is intrinsically linked to supporting life-changing charities.