#madeindigital

e-bate

e-bate smash lead targets, using PPC to their full advantage

Services used on this project:

Design & Web Development SEO PPC Digital PR Conversion Rate Optimisation Organic & Paid Social Media Content Influencer Marketing Email Marketing

£225k

was created in lead revenue opportunities

371%

Increase in enquiries

160%

Increase in users to the website

158%

Increase in new users to the website

Project Overview

PPC campaigns launched on January 23 and by May 23 were tripling in conversions month on month.

In May, Unity drove 5 sales qualified website leads, having been assessed by e-bate for affordability, industry and who had booked a demo with e-bate (e-bate’s best ever month!)

With an average potential value of £45K per customer, the total lead value was £225,000 in 1 month.

Total investment of £3,000pm (including ad spend) meaning a potential revenue ROI of 7,500% in May 23.

The Project

Company

At the forefront of financial technology, e-bate’s rebate platform was designed and developed by a team with over 50 years of rebate management experience.

Problem

PPC was previously identified as an opportunity for e-bate, however it had proven difficult for the campaign to spend the budgeted allocation and to return leads.

Solution

We began with a digital opportunities audit to understand the positioning of e-bate amongst its digital competitors, exploring potential creative campaigns and channels to ramp up brand awareness and bridge the shortfalls of the current digital assets.

Off the back of our research, we immediately began work creating a new PPC ad campaign, selecting the most relevant keywords to drive traffic to the website.

Our agreed targets were to create brand awareness, stand stronger amongst competitors, find the right message and generate viable business leads

We explored ‘tone of voice’ in ad messaging to capture the attention of searchers, successfully using both to navigate the tricky boundary between the B2C and B2B rebate marketplace. This was a fruitful opportunity that would go on to enable two outcomes; 1. access to the data to determine the most effective keywords in conversions to repurpose for a future SEO strategy, 2. To gain immediate exposure and advertise at the top of the SERP, to relevant users.

We migrated website tracking to Google’s replacement GA4 tool, to enable consistent tracking of traffic, actions and campaign performance.

The Results

Benefits of proposed solution

We made an impact very quickly, driving high volume traffic to the website, with relevant leads accumulating. The strategy proved to be beneficial in the qualification of the quality of leads received by e-bate.

Achievements

We agreed 12 month business objectives at the beginning of the client relationship and knocked 2 out of the park in the space of 4 months.
Drove relevant leads to the sales funnel.
Created an undeniable return on investment in exposure, traffic and revenue opportunities.

Channel breakdown of performance

Based on January – June 23 performance:

PPC campaigns contributed to 47% of all traffic
PPC campaigns contributed 48% of new users
PPC campaigns contributed 47% of leads

Let’s work together to develop your digital presence.

“From the onset, the attitude of the team at Unity has been first class with their attention to detail and the desire to understand our brand to meet our business objectives. They listened to our requirements and highlighted how they could strategically support our business to bring in quality leads and leverage revenue-generating channels.”