What is a Performance Max Campaign?

PPC (Pay-Per-Click) is far more diverse than just search ads. Our strategists at Unity use a full spectrum of campaign types to put your products and services in front of the right audience, including display, shopping, video, remarketing, social media, and Performance Max campaigns.

The Power of Performance Max

Performance Max is Google’s newest and most automated campaign type, designed to maximise your conversions using artificial intelligence. Instead of manually creating separate campaigns for Search, Display, Shopping, and YouTube, Performance Max uses a single, unified campaign to reach your audience across all of Google’s advertising channels.

How it Works

Performance max campaigns enable you to submit a wide range of assets for Google to work with. By defining your campaign goals, target audience, assets and budget allocation, Google’s AI then analyses these assets and combines them in various ways to create unique ads for each placement.

The system continuously learns which asset combinations, audiences, and channels are driving the best results. It automatically shifts your budget to the best-performing areas in real-time, ensuring every pound is spent on the most effective path to conversion.

Low Cost, High Impact: A B2C Powerhouse

For our B2C e-commerce customers, Performance Max and shopping campaigns are critical for generating revenue. Our team of e-commerce specialists carefully curates these campaigns to advertise your Merchant Centre inventory at a low cost-per-click. This makes them highly effective for driving sales, particularly for lower-value items where return on ad spend is essential.

The Importance of Human Control

While Performance Max uses powerful AI, it’s not a “set it and forget it” solution. If left to its own devices, this campaign type can quickly exhaust your budget on underperforming placements. This is where our PPC specialists come in. We provide continual optimisation and strategic refinements to shape your campaign into a truly effective converting tool. Our hands-on approach to evaluating data and tightening campaign targeting is crucial to its success, ensuring your budget delivers the best possible results.

Talk to Our Marketing Team Today

We’re always on hand to help you with all of your digital marketing needs, so get in touch today and we’ll tailor the perfect solution to help you get the leads and ROI that your business requires.

Need a multichannel marketing solution?
Check out Digital Access