What is a Paid Search Campaign?

When a user types a search query into a search engine, they are served a results page. This results page will often include sponsored ads, predominantly listed at the top and bottom of the page. These are Paid Search advertisements.

How it works

To be placed within these sponsored results, you bid against competitors on your chosen keywords in a live auction, which decides where each ad ranks within the sponsored listings. But it’s about far more than just how much you bid. Providing a high quality and meaningful user experience can mean a highly efficient campaign that outbids your competitors, but with a far lower investment.

Market research shows 41% of clicks go to the top 3 ads on the search results page, and if done correctly, Google reckons search ads can increase brand awareness by 80%.

Add to that, banner ads, YouTube video and Google’s suite of partner sites, we can strategically put you in front of your audience at the right time and swiftly influence web traffic and conversions.

Instantly Boost Your Brand’s Visibility and Exposure

PPC advertising helps you promote your main products and services on search engines such as Google and Bing and helps you get found.

PPC is one of the most profitable marketing channels as it starts to drive qualified traffic to your websites relatively quickly, where it can begin to generate conversions for your business.

Our approach includes:

• Locally-relevant ad scheduling
• Measured and optimised results
• Effective PPC management
• Demographic targeting
• Remarketing via the Display Channel
• Advertising to competitor audiences
• Data analysis and investigation
• Keyword management
• A/B message testing
• Experiment campaigns
• Bid strategy development
• Reporting results to you
• Aligning campaigns with changing business needs

Talk to Our Marketing Team Today

We’re always on hand to help you with all of your digital marketing needs, so get in touch today and we’ll tailor the perfect solution to help you get the leads and ROI that your business requires.

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