The choice: Organic or Paid?

A blended approach is critical to finding new audiences and engaging existing ones. Organic social predominantly targets your existing customers, followers and supporters, and is used to build a community of loyal fans. To reach out to new users who are similar to your current users, we must use paid social media to advertise your products or services to a wider audience and those not familiar with your brand.

But does it really work?

It’s never been easier to engage with brands all over the world, with over 50 million Facebook business pages open for users to see for free, it’s a no-brainer you should be there as well.

Customers desire valuable content, and will always respond to brands that are relatable. By using visually stunning assets, engaging copywriting, focused targeting and an optimised profile, we’ve created a social cocktail for success, with ROI at the forefront of our approach.  

Organic vs. Paid: A Synergistic Approach

While it might seem like a choice between two separate strategies, the most effective social media marketing plan uses both paid and organic services in harmony. They are not mutually exclusive – instead they are two sides of the same coin, each with a distinct purpose that complements the other.

Organic builds the foundation, and Paid accelerates it. Your organic content creates brand loyalty and a community of advocates. It establishes credibility and a human connection. Paid advertising then amplifies your reach, introducing your brand to a massive new audience who might not have found you otherwise.

Paid informs Organic, and vice versa

We can use insights from your paid campaigns to inform your organic strategy. For example, if a specific ad creative or message performs exceptionally well, we know that it resonates with your target audience and we can create more organic content around that theme.

A seamless customer journey

A user might discover your business through a paid ad, follow your profile, and then engage with your organic content over time before finally making a purchase. The combination of both strategies ensures your brand is visible and credible at every stage of the customer journey.

By leveraging the strengths of both paid and organic social media, we can create a powerful, unified strategy that not only grows your audience and drives sales but also builds a lasting and valuable brand for years to come.

Our services include:

• Bespoke branded content creation, including messaging, images and videos
• Profile optimisation for enhanced findability
• Audience research and demographic targeting
• Channel identification for the greatest opportunities
• A/B testing of ad messaging and ad types
• Implementing direct social conversion tools, such as lead forms
• Measuring and tracking the performance of each campaign to deliver tangible results

Talk to Our Marketing Team Today

We’re always on hand to help you with all of your digital marketing needs, so get in touch today and we’ll tailor the perfect solution to help you get the leads and ROI that your business requires.

Need a multichannel marketing solution?
Check out Digital Access