Tarq is India’s first Corporate Social Returns Architects – helping CSR, NGO, and government leaders design strategy, story, and on-ground implementation for measurable, return-led impact
We, at Tarq
help Corporate Social Responsibility (CSR) leaders, nonprofits, and social impact institutions turn:
Compliance into
Credibility.
Goodwill
into
Growth.
Programs
into
Powerful Narratives.
Responsibility into
Returns.
Where storytelling doesn’t just inspire — it drives outcomes.
Where corporate purpose meets community intelligence.
Where CSR is not a side function, but a strategic business asset.
Our Founders
Meet the Experts in Strategy & Execution
Lakshana Asthana
Co-Founder
Lakshana is a storyteller, strategist, and ecosystem builder at the heart of India’s social impact and fundraising landscape. As the architect of some of the country’s most catalytic campaigns, including The Godavari Initiative; she combines the power of narrative with a sharp strategic lens to unlock capital, build trust, and scale meaningful impact. Her experience spans some of India’s most respected social impact institutions including CSRBOX Group and EdelGive Foundation; where she has consistently turned ideas into outcomes. At EdelGive, she led a rapid-response COVID-19 fundraising campaign that mobilized INR 390M in under five months. At CSRBOX, she scripted BharatCares’ leap from INR 400M to INR 1B in a single fiscal year; impacting over 1.2 crore individuals across 24 states.
Lakshana’s leadership in impact communications and partnerships has empowered nonprofits and social impact leaders to craft narratives that shift perceptions, unlock strategic capital, and position them as the credible changemakers they are. She has also been instrumental in building India’s most ambitious convenings, such as the India CSR and ESG Summit; now Asia’s largest sustainability leadership platform. In parallel, she has nurtured long-term partnerships with institutions such as JP Morgan, MacArthur Foundation, Oak Foundation, HDFC Bank, and leading Indian HNIs, all aimed at delivering superior social return on investment.
Whether it’s shaping grassroots narratives or designing large-scale co-funding models, Lakshana’s work sits at the intersection of intent and execution. An academic gold medallist from TISS and the University of Mumbai, Lakshana brings a rare blend of clarity, creativity, and conviction to the impact sector. Recognized as one of LinkedIn’s Top Non-Profit Leadership Voices in 2024, she is part of a new generation reimagining how India communicates, funds, and collaborates for change. Her work continues to challenge the conventional, champion the credible, and catalyze what’s possible; when reason meets impact.
Manoviraj Singh
Co-Founder
Manoviraj Singh is a program architect, systems thinker, and large-scale executor shaping how India delivers real social return through CSR. Known for transforming vision into velocity, he has built and led some of the country’s most ambitious development programs across environmental sustainability, education and skilling, road safety, health and nutrition, and rural transformation with the clarity of a strategist and the precision of an executioner.
With expertise managing ₹100+ Cr CSR portfolios annually across 140+ districts and 24 states, Manoviraj has worked closely with the leadership of over 100 global and Indian corporations including IBM, Diageo, Hyundai, Colgate, Mercedes-Benz, HDFC Bank, PNB Housing Finance, ICICI, Hindustan Unilever, Lenovo, and more to architect programs that are business-aligned, compliance-ready, community-anchored, and impact-first.
He works directly with Union Ministers, Chief Ministers, and senior policymakers to embed CSR into India’s growth architecture; turning the vision of Viksit Bharat into blueprints for accelerated social returns. Whether drafting execution frameworks, solving last-mile implementation bottlenecks, or aligning narratives across grassroots and boardrooms, he turns complexity into clarity and ambition into action.
Armed with a Master’s in Economics (Development Studies) from Symbiosis International University, Pune, and a Postgraduate Diploma in Development Management from the Indian School of Development Management (ISDM), he blends academic depth with on-ground problem-solving.
Respected for his solution-driven mindset and reputation for getting things done where it matters most, Manoviraj is part of a new generation reimagining how India scales meaningful social impact where strategy meets speed, and intent is matched with action. From data dashboards to dusty roads, he knows where impact begins and how to finish the job.
Why Tarq?
We Don’t Just Ask What’s Working.
We Ask: What Could Work Better If It Was Stitched Together?
The sector doesn’t need more content. It needs clarity, cohesion and a centre that can stitch it all together.
Because impact isn’t charity – It’s strategy – And it’s time we built it that way.
We at Tarq, bring together experts in strategy and CSR Assurance with impact storytelling, capacity building, and content production, all under one roof.
Our Logo
Deliberately fusing Devanagari (तर्क) and English (Tarq) to reflect our foundational belief: That real, lasting impact happens at the confluence of Bharat and India — the meeting of tradition and innovation, grassroots realities and boardroom decisions, and of stories and systems that deliver.
The Devanagari letters ‘त’ and ‘र्क’ subtly bookend the English name — a quiet but intentional rootedness in Bharat’s soul and India’s strategy.
Because we don’t sit in one world — we work in the overlap: between what we call – Jan-Satta-Vyaapar OR Public-Private Partnerships OR Samaaj, Sarkar, and Bazaar. It lies between business goals and community wisdom, between legacy systems and new solutions.
The Tarq logo is a blueprint in itself designed to reflect what the sector has built, and what it’s now ready to build toward.
Orange
The bold orange “Tarq” carries the energy and urgency we bring to our work — a reflection of our role in reframing CSR from charity to strategy, from spending to returns.
Yellow
The yellow semicircle, rising behind the name, marks a new dawn. It stands for clarity, optimism, and direction — the idea that CSR in India isn’t emerging anymore. It’s ready to rise. From responsibility to return. From intent to influence.
Grey
The grey Devanagari script grounds us. It reminds us that solutions in this space can’t be one-dimensional. They must be stitched together, across community, corporate, and governance priorities.